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How To Spot And Report Fake Giveaways On Instagram

· 7 min read
Stephen Flanders
Founder @ Raffle Leader

We've all seen them enticing Instagram giveaways that seem too good to be true. Like and follow for a chance to win a Rolex? Yes, please! Unfortunately, in our world of constant information and AI deepfakes, it's getting harder to distinguish the real from the fake. And, if you do fall victim to a scam, the consequences can be catastrophic. But don't worry - we're here to help.

In this article, we'll guide you through the red flags and help you spot and report the most common fake giveaways on Instagram. 

Key Takeaways

  • The verification status of a brand's account serves as an important marker of credibility. If an account posting a giveaway isn't verified, it’s probably not legit.
  • New accounts with few followers or recent activity that are hosting large giveaways are typically red flags. 
  • Pay close attention to the quality of the giveaway post. Spelling mistakes, poor translations, and the use of stock or stolen images are huge red flags. 
  • A legitimate giveaway should have clear, manageable requirements. If the requirements are overly complicated, or if there is a push for additional actions to gain extra entries, then it’s likely a scam. 
  • Be wary if the giveaway isn’t transparent about its terms and conditions.
  • If you spot a fake giveaway on Instagram, do your civic duty by reporting, blocking, and refraining from providing any personal information to such accounts.
  • If you want to run a legit Instagram giveaway on WordPress, the best tool by far is Raffle Leader.

Common Signs Of Fake Instagram Giveaways

Most fake Instagram giveaways will have one or multiple of these common signs:

The Giveaway Account Is a Famous Brand Name, But It's Not Verified

There are instances where a famous brand name is involved, but the account isn’t verified. Instagram verifies accounts of public figures or notable brands to avoid confusion. If a supposed brand account running a giveaway isn't verified, that's a big red flag.

The Giveaway Account Has Only Just Been Created

Fresh accounts that are hosting massive giveaways should also raise your eyebrows. Scammers often create new accounts to avoid being tracked by Instagram or those they've defrauded.

The Giveaway Account Doesn't Have Any Followers or Recent Activity

Scammers often run dozens or hundreds of accounts at a time, so they don’t put much effort into building any one account, resulting in a low follower count and low activity. 

There Are Spelling Mistakes or Translation Errors in the Giveaway Post

Legitimate companies typically review their posts several times before publishing, and scammers are often not native English speakers, so spelling errors and poor translations are signs of a scam. 

The Giveaway Post Uses Stock Images or Stolen Images

We've noted occurrences where stock images or stolen images are used in the fake giveaway posts. It's essential to watch out for this, as well-respected brands would use their own, high-quality images.

The Giveaway Seems Too Good To Be True

I’m sorry, that faceless Instagram page with 200 followers is not actually giving away a Lamborghini. If the giveaway seems too good to be true, then it probably is. 

The Giveaway Asks You to Complete Too Many Tasks

If the giveaway requirements are overly complicated or reek of desperation, it is most likely a scam. Likewise, if the giveaway wants you to submit personal information like your address or bank account information, it is definitely a scam. 

The Giveaway Sets a Minimum Number of Followers

Be wary of scams that set an unrealistic minimum follower count to participate. Remember, everyone deserves a fair chance to win!

There Are No Terms and Conditions

A lack of terms and conditions makes it too easy for scam artists to wiggle out of their “promises”. Any giveaway worth its salt will have clear rules and regulations.

There’s No Certificate of The Prize Draw

All legal sweepstakes and giveaways need proof like a certificate for the prize draw. If missing, it’s likely a scam.

The Organizer Doesn't Answer Your Messages

When questions go unanswered, it's a bad sign. It indicates either neglect or stealth, neither of which are things that you want to see from a giveaway promoter. 

The Giveaway Post Uses Lots of Random Hashtags

Hashtags serve a purpose, but when the giveaway uses them randomly and excessively, it is likely attempting to reach a wider audience of potential victims.

There Are Bots in The Comments

If you see comments like these, it’s your sign to get far, far away.

The Giveaway Isn’t Mentioned on The Brand’s Website or Other Social Media

It’s very unlikely that a brand would host an Instagram giveaway and not mention it on any of its other websites or social media pages. 

At the end of the day, the key to avoiding scams is to trust your instincts. If a giveaway seems too good to be true, it probably is, and if an Instagram page seems fishy, it probably is. There will be tons of opportunities to enter Instagram giveaways. The pickier you are with the ones you enter, the more secure your personal information will be.

How To Report And Block Fake Instagram Giveaways

Now that you know the common signs of fake Instagram giveaways, it's time to learn how to take action against these scammers. It is only through reporting, blocking, and safeguarding our data that we can keep Instagram safe for everyone. 

Check the Details

Often, the devil's in the details. Scrutinize the problematic giveaway post, the account running it, and its associated content. Make note of specifics such as the username and any suspicious behaviors that drew your attention to them in the first place. Gather as much information as you can, as this will prove invaluable when formally reporting the account to Instagram.

Send The Report

Once you've gathered sufficient evidence, it's time to report the offending account. To do so:

Visit the suspicious account or post.

Tap the three horizontal dots "..." located at the top right corner.

Choose "Report".

Follow the prompts, providing Instagram with the necessary information about the nature of the scam.

Block

Taking action doesn't stop at reporting. It's vital to block the offending account to prevent any further communication or unsolicited activity from them. By blocking them, we not only protect ourselves but also limit their reach to other unsuspecting Instagram users.

Luckily, blocking on Instagram is super simple.

First, go to the profile of the account you wish to block.

Next, tap the three horizontal dots "..." located at the top right corner.

Lastly, select "Block". Confirm your decision if prompted.

Be Data Safe

In a world where data is highly coveted and mishandling of personal information prevalent, it's important to exercise caution and be data safe. Avoid providing personal information or clicking on suspicious links related to these giveaways. If in doubt, always err on the side of caution. Remember, if something appears too good to be true, it usually is.

By staying vigilant and proactive, we can help keep the Instagram community safe from these fraudulent activities.

Top 5 Best WordPress Popup Plugins In 2024

· 6 min read
Stephen Flanders
Founder @ Raffle Leader

A well-designed popup can be a game-changer for your website's conversion rates, as it helps engage visitors, generate leads, and increase sales. However, it’s not exactly easy to create one from scratch, which is where popup plugins come into play.  Today, there are a plethora of WordPress popup plugins available, but they aren’t all created equal. Some offer a wide range of customization options, while others focus on simplicity and ease of use. Choosing the one that's right for you is essential, so in this article, we'll explore the best WordPress popup plugins, highlighting their unique features and benefits.

Do I Really Need a Popup Plugin?

If your goal is to generate more leads from your site, then the answer is a simple yes, you need a popup plugin. 

Email popups convert an astounding 3.8% of website visitors. They are an extremely powerful tool for finding new leads and increasing sales. The only problem is actually creating a popup. This is where plugins come in. 

Plugins automate the complex process of creating a popup from scratch, saving you time, energy, and potential technical mishaps. Moreover, they come with detailed analytics for better decision-making. Popup plugins track clicks, views, and conversion rates - essential data for refining your strategies.

Basically, the right plugin makes it so anybody can easily benefit from the wonders of popups. 

The 5 Best Popup Plugins For WordPress

WordPress is home to various popup plugins, each boasting unique features and functions. But out of the myriad options available, the following seven popup plugins stand out with their impressive capabilities.

1. OptinMonster

OptinMonster is a WordPress popup builder used by over one million websites that helps you convert website visitors into email leads, and eventually, more sales. 

OptinMonster uses a Drag-n-Drop builder to create popups. With this builder, you can create everything from lightbox popups to countdown timers to coupon wheel opt-ins. And because it’s a Drag-n-Drop builder, everything is customizable without needing to know any code.

Beyond the customizable campaigns, OptinMonster also enables you to direct your popups to occur at certain times (like when users are about to leave your site or have been idle for a while) and at certain people (like from a specific location or a specific website).

Strengths

  • Easy to use drag-n-drop builder
  • Ad-Block detection
  • Mobile friendly templates
  • Great customer support

Weaknesses:

  • Free plan is very limited
  • Built-in metrics are a bit basic
  • Not many template options
  • It is quite expensive to get all of the features

Pricing: Options at $9/mo, $19/mo, $29/mo, and $49/mo, billed annually. 

2. Sumo

Sumo is another high-performing popup plugin. More than 37,000 customers use it to grow their email list, increase conversions, and generate more sales.

Sumo integrates directly into WooCommerce, enabling you to create and customize opt-in forms, add share buttons, email subscribers, and reduce cart abandonment. 

Strengths:

  • Strong customer support
  • Easy to set up
  • Built-in A/B testing

Weaknesses:

  • Visitor-facing branding on the free version
  • Some reports of the plugin slowing down customers’ websites
  • The premium plan is pretty expensive

Pricing: Free or $49/mo, dropping to $39/mo if you buy an annual plan. 

3. Popup Maker

Popup Maker is one of the most popular and beloved popup plugins on this list, with over 700,000 installations and an average rating of 4.9 out of 5.

The beauty of Popup Maker is in its unlimited and unrestricted design options, from the popup's size and positioning to its animation effect. It's a plugin that truly lets your creativity take the lead.

Strengths:

  • A wide range of popups, from e-Commerce to contact forms.
  • Integration with wooCommerce, Ninja Forms, WPForms, Mailchimp, ConverKit, Hubspot, and more. 
  • Conditions that allow you to target exactly who will (and will not) see your popups.
  • A strong free version
  • Smarter cookie settings that ensure your popups aren’t annoying

Weaknesses:

  • Many of the best features are only in the premium plan.
  • Analytics are only offered in the premium plan, or for $45/year. 

Pricing: Free, $87/year, $147/year, $247/year

4. Bloom

Created by Elegant Themes, Bloom is a popup plugin designed to build your email list. It does this through six different types of forms:

  1. Automatic opt-in popups
  2. Automatic opt-in fly-ins
  3. In-line opt-in forms
  4. Below content opt-in forms
  5. Widget area opt-in forms
  6. Require opt-in to unlock content

Overall, Bloom is easy to use, offering over 100 customizable templates, and quite powerful, offering features like triggers, time delays, and targeting.

Strengths:

  • Integrations with 19 major email platforms like Mailchimp, ConvertKit, and Hubspot. 
  • Over 100 customizable templates
  • Highly targeted display settings
  • A/B testing
  • Robust analytics dashboard

Weaknesses:

  • No free version A- n almost overwhelming amount of templates and features

Pricing: $89/year or $287/year

5. Thrive Leads

Thrive Leads is another powerful popup plugin that allows you to create effective opt-in forms that build your email list, leading to more sales.

Creating popups with Thrive Leads is very simple because of their drag-and-drop editor and pre-made templates. Whether it is a popup lightbox, in-line form, or opt-in widget, Thrive Leads makes it easy to build.

In addition to the editor, Thrive Leads also offers advanced targeting that boosts your conversions by tailoring your popups to your visitors. 

Strengths:

  • Includes A/B testing
  • Dozens of templates and mobile-specific forms
  • Advanced targeting
  • Detailed analytics
  • Multiple trigger options
  • Integrations with all major email marketing platforms

Weaknesses:

  • Slightly slower than some of the other options
  • No free option

Pricing: $99/year

What is the best popup plugin for WordPress?

Each of these 5 options are excellent popup plugins. You’d be well-served going with any of them.

However, after examining each plugin, we’ve determined that Thrive Leads is the best option on the market. It offers all of the features you could ever want, and it does so at a ridiculously affordable $99/year. Simply put, that is hard to beat.

We hope this article helped you pick the best popup plugin for your WordPress website. If you’re ready to take your lead generation campaigns to the next level, then you need to check out Raffle Leader, the best WordPress giveaway plugin on the market today. 

Why You Should Build A WordPress Plugin

· 3 min read
Stephen Flanders
Founder @ Raffle Leader

Ever since Marc Andreessen declared that software is eating the world, we have seen an explosion in the SaaS market. It is now an absolute behemoth:

Where there is money, entrepreneurs will follow. This was definitely the case for software, as ambitious entrepreneurs figured out that software is cheaper to start and easier to scale than any other business on Earth. Basically, anybody with a laptop, some coding skills, and a good idea could now become a millionaire.

This gold rush has led to an extremely saturated market. For example, just take a look at the landscape for marketing technologies:

Couple this congestion with the continued complexification of software with the development of AI and blockchain, and you now have many people proclaiming that all of the low hanging fruit in SaaS has been picked. That making a pretty penny in software now requires extreme business savvy, cutting-edge technical skills, a genius idea, or a combination of all three.

There is definitely a kernel of truth in that belief. Much of the low hanging fruit in SaaS has indeed been picked.

Except for in WordPress.

WordPress is where we are betting the growth of Raffle Leader on, and we think any aspiring SaaS founder should consider doing the same for four reasons:

1. Huge Market Size

It’s easy to think you are giving up potential market size by focusing on WordPress, but this really isn’t the case.

WordPress powers 42.7% of the internet.

That’s more than enough to build a sizable business.

2. Ease of Discovery

WordPress plugins have a dedicated directory and search bar.

Obviously, you still have to put a lot of work into marketing.

But at least there’s a chance that people will be able to find you organically.

Think of it as basically free and easy SEO.

3. B2B Sales

WordPress is a favorite among business owners, especially small business owners.

These business owners require software just like any other business owner, but general SaaS tools literally do not work on WordPress.

That means 42.7% of the internet has dedicated software needs, and most entrepreneurs are completely ignoring them.

Basically, WordPress makes it easy to find and sell to potential customers.

4. Less Competition

This is the big one.

How many techies do you see talking about WordPress today?

Personally, we don’t see a whole lot.

That’s because a lot of people have forgotten about WordPress.

Frankly, it’s not on the cutting edge anymore.

And you see this when you look at the top plugins.

Many of them are still the plugins from yesteryear. It looks like we teleported back to 2011.

There’s no AI, the branding is boring, the copy is stale, and so on and so forth.

It’s a massive market where the top players are asleep at the wheel.

That’s a market we like.

Conclusion

Are you more likely to get rich with a boring HVAC company or a pre-seed venture-backed startup?

The answer, by a long shot, is the boring HVAC company.

We see WordPress as analogous to the HVAC company, and SaaS as the pre-seed venture-backed startup.

One is a market where most people will be able to make money with enough work, while the other is a market that is undeniably shiny but extremely saturated.

Don’t overcomplicate things.

There’s still low hanging fruit to be picked with WordPress.

Go pick it.