One post tagged with "page builder"

Generating leads is essential to increasing sales, and an effective landing page can be the key to turning website visitors into loyal customers. While landing pages might seem like a simple fix for enhancing conversion rates, building one from scratch is harder than it looks, even for seasoned marketers. However, armed with the right tools, you can craft compelling landing pages that drive results. In this article, we'll explore the top landing page builders, both free and paid, to help you choose the ideal platform for your business needs.

Best Landing Page Builders Shortlist​

Here’s our pick of the ten best landing page builders. 

1. 1. Elementor for WordPress users
   2. Instapage for more advanced features
   3. Unbounce for AI-powered optimization
   4. Leadpages for simplicity and ease-of-use
   5. Wix for absolute beginners
   6. MailerLite for beautiful landing pages
   7. Landingi for small businesses with a limited budget
   8. Swipe Pages for mobile-centric landing pages
   9. GetResponse for conversion-driven features
   10. HubSpot for those looking for an all-in-one platform

With so many landing page builders available, figuring out which is right for you can be daunting. You know you want to design a visually appealing and effective landing page, but you need to choose which tool is best. We've got you! Below, we'll delve into detailed comparisons, highlighting each option's strengths and unique features to help you make an informed decision.

Best Landing Page Builders - A Detailed Breakdown​

Each platform discussed below offers various features, pricing plans, and specialties tailored to meet different business needs—from lead generation and e-commerce to blogging and marketing agency support. It's all about finding the best fit for your needs and goals.

1. Elementor​

 

Features​

• Visual Editor: Design and customize pages in real time with a drag-and-drop interface.
• Responsive Design: Create mobile-friendly websites with built-in tools.
• No Coding Required: Build professional websites without writing code.
• Pre-Made Templates and Blocks: Choose from a library of pre-designed templates and blocks, or create your own.
• Animations and Effects: Add motion effects, animations, and parallax scrolling to enhance visual appeal.

Templates​

• Full Website Templates: Templates for various industries and niches
• Landing Page Templates: Templates optimized for lead generation and conversions
• Page Templates: Templates for different types of content pages
• Section Templates: Pre-designed sections like headers, footers, and pricing tables

Integrations​

Elementor is fully compatible with other WordPress plugins and services, like WooCommerce, Mailchimp, and Google Analytics.

Pricing​

2. Instapage​

 

Features​

• Drag-and-Drop Editor: Build and customize pages easily with a drag-and-drop editor. No coding required. Move elements freely and make real-time changes.
• A/B Testing: Test different page variations to see which one performs best. Built-in A/B testing helps to optimize your pages for maximum conversions.
• Analytics and Heatmaps: Understand how visitors interact with your website using advanced analytics and heatmaps. Identify areas for improvement and make data-driven decisions.

Templates​

• Professionally Designed: Explore conversion-optimized templates for various industries and use cases.
• Quick Star: Find the perfect starting point for your landing page.

Integrations​

Instapage connects seamlessly with email marketing, customer relationship management (CRM), analytics, and other third-party tools to streamline your marketing efforts.

Pricing​

Instapage also offers a 14-day free trial to test the platform before purchasing.

3. Unbounce​

 

Features​

Drag-and-Drop Builder

• Create landing pages with no coding using a simple drag-and-drop editor
• Start from scratch or choose from 100+ responsive templates
• Add forms, pop-ups, sticky bars, and other conversion elements

AI-Powered Optimization

• Smart Builder uses AI to generate high-converting landing pages
• Smart Traffic sends visitors to the best-performing page version
• AI Copywriting suggests data-driven copy improvements

A/B Testing

• Run unlimited A/B tests to optimize landing pages
• Test different designs, copy, and conversion elements
• Use AI insights to identify winning variations

Analytics

• Real-time conversion tracking and in-depth analytics
• Conversion mapping to visualize visitor paths
• Smart Reports with AI-driven insights and recommendations

Integrations​

• Connect with marketing tools like HubSpot, Salesforce, and Google Ads
• Integrate with analytics, CRM, email marketing services, and more
• Extend functionality with Unbounce apps and APIs

Pricing​

4. Leadpages​

  Features

• Drag-and-Drop Builder: Create landing pages easily with a drag-and-drop builder. No coding required.
• Conversion Tips: Get real-time suggestions to optimize your pages for better conversions.
• Lead Magnet Delivery: Send new subscribers automated welcome emails with lead magnets.
• Real-time Analytics: Track visitors, conversions, and conversion rates with built-in analytics. Connect with Google Analytics and Facebook Pixel.
• AI Content Generation (Pro plan and higher): Generate AI-written headlines, images, and copy to speed up content creation.

Templates​

• 200+ Conversion-Optimized Templates: Choose from a vast library of professionally designed, mobile-responsive landing page templates.
• Sort by Conversion Rate: Find top-performing templates sorted by industry and conversion rates.

Integrations​

• 90+ Tools: Connect with popular marketing tools like Mailchimp, Stripe, and Salesforce
• Zapier: Integrate with over 2,000+ additional apps via Zapier

A/B Testing​

Pricing​

5. Wix​

Features​

• Drag-and-Drop Editor: Build landing pages quickly with a drag-and-drop editor. No coding needed.
• AI Design Help: Get AI suggestions for layouts, text, images, and more to speed up your design process.
• Dynamic Pages: Design pages that pull content like prices and product images directly from your CMS.
• Built-in Marketing Tools: Manage social ads and email campaigns from the same workspace as your landing page.
• E-commerce Integration: Connect your landing page with Wix's e-commerce solutions for a seamless shopping experience.

Templates​

• 30+ Conversion-Optimized Templates: Choose from a library of professionally designed, mobile-responsive landing page templates.
• Template Categories: Find templates tailored for specific use cases like webinars, product launches, and events.

Integrations​

• Third-Party Apps: Connect with popular tools like Google Analytics, Facebook Pixel, email marketing services, and more.
• Wix App Market: Access hundreds of additional integrations through Wix's App Market.

Analytics​

• Wix Analytics: Gain insights into your landing page performance with Wix's built-in analytics tools.
• Third-Party Integrations: Connect with Google Analytics, Hotjar, Crazy Egg, and other analytics platforms.
• A/B Testing: Run A/B tests to optimize your landing page designs and copy.

Pricing​

6. MailerLite​

Features​

• Drag-and-Drop Builder: Build responsive landing pages quickly with a drag-and-drop editor. No coding skills needed.
• Customizable Templates: Choose from pre-designed, mobile-friendly templates and customize them with your brand's look and feel.
• Lead Capture Forms: Embed opt-in forms directly on your landing pages to grow your email subscriber list.
• E-commerce Integration: Sell products and services through your landing pages by connecting with Stripe payment gateway.
• A/B Testing: Test different landing page designs and content to identify the version that performs best and drives more conversions.

Templates​

• Pre-Built Templates: Access 20+ professionally designed, mobile-responsive landing page templates.
• Template Categories: Find templates tailored for webinars, product launches, online courses, and more.

Integrations​

• Stripe: Accept payments and sell products directly from your landing pages.
• Facebook Pixel: Track conversions and retarget website visitors with Facebook ads.
• Google Analytics: Gain insights into your landing page performance and user behavior.

Analytics​

• Built-In Analytics: Get detailed reports on landing page visits, conversion rates, and subscriber growth.
• Google Analytics Integration: Connect your MailerLite account for in-depth traffic and engagement data.

Pricing​

7. Landingi​

Features​

• Drag-and-Drop Builder: Create landing pages visually with a drag-and-drop editor. No coding required.
• Reusable Sections: Save and reuse custom-designed page sections across projects to streamline your design workflow.
• Conversion Tools: Boost engagement and conversions with pop-ups, countdown timers, and attention bars.
• Mobile Optimization: All landing pages are optimized for mobile devices, ensuring a seamless experience across screen sizes.
• A/B Testing: Create and test different versions of your landing pages to figure out which ones work best for higher conversions.
• Analytics: Get detailed reports on landing page visits and conversion rates to track and analyze your performance.

Templates​

• Template Library: Over 300 professionally designed, mobile-responsive templates to customize for your brand.
• Industry Specific: Find templates tailored for businesses in sectors like e-commerce, real estate, and B2B services.

Integrations​

• App Integrations: Connect with over 150 popular apps and services, including CRM, email marketing tools, and e-commerce platforms.
• Payment Gateways: Integrate with various payment gateways to sell products and services directly from your landing pages.

Pricing​

8. Swipe Pages​

Features​

• Visual Page Builder: Create landing pages visually with a drag-and-drop builder. No coding required.
• Fast Mobile Pages: Swipe Pages specializes in building Accelerated Mobile Pages (AMP) that load almost instantly on mobile devices, providing an app-like experience.
• Personalized Content: Display tailored messaging based on visitor keywords or behavior using dynamic text replacement.
• Conversion Optimization: Optimize landing pages with multi-step forms, countdown timers, and analytics tracking for higher conversions.
• A/B Testing: Create and test multiple landing page versions to identify which works best for maximum conversions. Server-side A/B testing is available on higher-tier plans.
• Analytics: Monitor landing page performance with built-in analytics and conversion tracking, including visits, conversions, and lead generation.

Templates​

• High-Converting Templates: Over 40 modern templates designed for various industries and use cases
• Mobile-First Templates: "Mobile Slide" templates offer an interactive, app-like experience with swiping between sections.

Integrations​

• App Integrations: Connect with popular apps like Zapier, Mailchimp, and CRM
• Payment Gateways: Integrate with Stripe for one-click checkouts and selling products or services.

Pricing​

9. GetResponse​

Features​

• Drag-and-Drop Page Builder: Build landing pages visually with GetResponse's simple drag-and-drop editor. No coding skills needed.
• Mobile-Friendly Templates: Choose from over 100 modern templates optimized for mobile devices.
• A/B Testing: Test multiple landing page versions to find the highest-converting design.
• Lead Capture Forms: Embed customizable opt-in forms to grow your email list.
• Conversion Analytics: Track key metrics like visits, conversions, and lead sources.

Templates​

GetResponse offers over 100 free, mobile-responsive HTML templates for:

• Sales pages
• Video landing pages
• Squeeze pages (lead capture)
• Websites
• Promotional offers

Integrations​

GetResponse connects with popular tools and platforms, including:

• Email Marketing: Mailchimp and more
• E-commerce: Shopify, WooCommerce
• Payment Gateways: Stripe, PayPal, and more

A/B Testing​

• Create Variations: Build multiple versions of your landing page.
• Test Simultaneously: Run A/B tests to compare designs, copy, forms, and other elements.
• Identify Top Performer: Find the highest-converting version for your campaigns.

Pricing​

Higher-tier plans are also available for larger teams and enterprises.

10. HubSpot​

Features​

• Drag-and-Drop Page Builder: Build landing pages visually with a simple drag-and-drop editor. No coding skills needed.
• Personalized Content: Display tailored content, calls to action, and forms based on visitor data like location, source, device, and lifecycle stage.
• SEO Optimization: Get suggestions to improve your landing pages' search engine visibility.
• A/B Testing: Test multiple versions of your landing pages to find the highest-converting design.
• Lead Capture Forms: Embed customizable opt-in forms to grow your email list and generate leads.

Templates​

HubSpot offers a library of mobile-optimized landing page templates for various industries and content offers. These templates are proven to convert well and let you quickly launch professional pages.

Integrations​

HubSpot's landing page builder integrates seamlessly with the platform's free CRM, email marketing, and social media tools. It also connects with third-party apps such as Salesforce.

A/B Testing​

Analytics​

Pricing​

How to Choose a Landing Page Builder​

Landing page builders offer various tools to help you create high-converting pages without coding knowledge. Here are some essential features to look for:

• Drag-and-Drop Editor​

A user-friendly drag-and-drop editor allows you to design your landing pages visually. With just a few clicks, you can add, remove, and rearrange elements like text, images, videos, forms, and call-to-action buttons.

• Pre-Built Templates​

Most builders offer professionally designed templates to use as a starting point. These templates are often tailored to specific industries, campaigns, or conversion goals, saving you time and effort in creating a design from scratch.

• Customization Options​

While templates are a good starting point, it's crucial to customize them to match your brand's look and feel. Top landing page builders allow you to personalize colors, fonts, images, and layouts to create a unique experience for your visitors.

• A/B Testing​

Testing different versions of your landing pages is essential to optimize conversions. Many landing page builders have built-in A/B testing capabilities, allowing you to run experiments and identify the highest-performing version based on user data.

• Analytics and Reporting​

To measure the success of your landing pages, you need access to detailed analytics and reporting. Look for builders that provide insights into visitor behavior, conversion rates, lead sources, and other key metrics. This data can help you make data-driven decisions and continuously improve your campaigns.

• Integrations​

Integrations with other marketing tools, such as email marketing platforms and CRM can streamline your workflow and make your landing pages more effective. Many builders offer native integrations or allow you to connect with third-party tools. By considering these key features, you can choose a page builder that meets your specific needs and helps you create high-converting landing pages that drive results for your business.

Final Thoughts​

Landing page builders offer an easy way for businesses of all sizes to create high-converting landing pages with no coding or design skills. From beginner-friendly drag-and-drop editors like Wix to more advanced platforms like Unbounce and Instapage, there are plenty of options to fit every need. Ultimately, the best landing page builder depends on your requirements, budget, and technical expertise. Many builders offer free trials or limited free plans, allowing you to explore their features before committing to a paid subscription. The importance of additional marketing strategies like giveaways and contests is also worth mentioning. Platforms like Raffle Leader make creating viral giveaways, contests, and sweepstakes easy, where you can customize them to fit your needs. Whether your goal is to generate leads, promote products, or capture email signups, adding these elements alongside your chosen landing page builder can make all the difference in driving real results for your business.