10 Best Survey Software for Small Businesses in 2024

As a small business, gathering customer feedback is crucial for success. In today's fast-paced world, keeping up with what your customers want and how the market is shifting is more important than ever. That's why choosing the best survey software for your small business isn't just a matter of convenience—it can significantly impact your ability to adapt, innovate, and thrive. This guide covers the top survey platforms tailored to the needs of small and medium-sized enterprises (SMEs). Some key factors we considered are user-friendly interfaces, robust analytics, and scalability. Let's dive in!

Best Survey Software Comparison Chart

Here’s a convenient table for comparing all the tools mentioned in this guide. We’ll discuss these tools in detail in the following sections.

Best Survey Software Reviews

Now, let's explore these tools further. We'll explore their advanced features, pricing options, and more to help you make the best choice for your business.

1. mQuest

Features

• Custom Survey Links: Create personalized links to share surveys with your audience.
• Data Analysis: Analyze survey responses with powerful data tools.
• Email Integration: Send surveys directly to customers via email platforms.
• Mobile Surveys: Design surveys for mobile devices.
• Offline Data Collection: Gather responses without an internet connection.
• Branching Logic: Customize survey flow based on participant answers.
• Question Library: Access pre-built questions to streamline survey creation.
• Skip Logic: Skip irrelevant questions based on previous responses.

Pricing

mQuest offers a subscription-based pricing model with plans tailored for small businesses. A free trial is available to explore the platform's features before committing to a paid plan.

User Ratings

mQuest has a strong overall rating of 4.6/5 from users. Positive reviews highlight its flexibility, design capabilities, and excellent customer support. Users praise its ability to effectively represent complex questions and its suitability for Android and iOS devices.

Support and Scalability

mQuest is known for its responsive customer support and assistance with survey scripting and implementation. The platform is designed to scale as your business grows, accommodating increasing survey needs and evolving requirements.

2. Screeb

Features

• Mobile Survey: Send surveys to mobile devices for easy access.
• Custom Questions: Create questions to gather specific insights.
• Feedback Management: Collect, analyze, and use feedback to improve offerings.
• Question Branching: Guide respondents through relevant questions based on previous answers.
• Customizable Fields: Adapt data fields to suit diverse needs.
• Data Import/Export: Seamlessly import and export data, reports, and files.
• Question Library: Access pre-written questions for efficient survey creation.
• Customizable Templates: Use editable templates aligned with branding.
• Data Analysis Tools: Analyze survey results using statistical testing and crosstabs.
• URL Customization: Personalize survey URLs to match branding or survey titles.
• Activity Dashboard: Monitor processes, track activities, and identify incidents.
• Data Visualization: Present insights through charts and graphs.
• Engagement Tracking: Gain insights into user interactions with interfaces or products.
• Multi-Channel Distribution: Distribute surveys across email, web, and social media.
• NPS Survey Structure: Implement Net Promoter Score (NPS) questions to measure customer loyalty.
• Real-Time Reporting: Generate reports and view results in real time.
• Real-Time Analytics: Analyze data and gain insights as they occur.
• Segmentation: Group leads or contacts based on characteristics.
• Survey/Poll Management: Create and manage polls and surveys efficiently.
• Text Analysis: Extract and classify information from text sources like reviews or emails.
• Surveys & Feedback: Gauge satisfaction and gather feedback for improvement.
• Customer Experience Management: Oversee and analyze customer interactions.
• Reporting/Analytics: Access comprehensive reporting and analytics.
• Survey Builder: Design and manage surveys with an intuitive builder.
• Visual Analytics: Interact with data visualizations to drill down into insights.
• Customizable Branding: Align surveys with company branding through logos and colors.
• Access Controls/Permissions: Define authorization levels for accessing files or systems.
• AI/Machine Learning: Leverage AI and machine learning for enhanced insights.
• CES Survey Structure: Implement Customer Effort Score (CES) surveys to evaluate user satisfaction.

Pricing

Screeb offers usage-based pricing plans tailored for small and medium-sized businesses. A free trial and a free version are available to explore the platform's features before committing to a paid plan.

Integrations

Screeb integrates with various third-party tools and platforms, enabling seamless data exchange and streamlined workflows.

User Ratings

Screeb has an overall rating of 4.6/5 from users on Capterra. Positive reviews highlight its user-friendly interface, responsive customer support, and ability to gather valuable user insights. Users appreciate the high survey response rates and the platform's ability to personalize questions while following branding guidelines.

Support and Scalability

Screeb is known for its responsive customer support, assisting with survey implementation and troubleshooting. The platform is designed to scale as your business grows, accommodating increasing survey needs and evolving requirements.

3. Alchemer

Features

Extensive Question Options Alchemer offers 43 different question types and a Custom Question Developer Kit. Some specialized question types include Max Diff, Image Heatmap, Conjoint, and Card Sort. Advanced Logic and Branching Alchemer has over 20 logic and branching options, such as question piping, auto-complete text responses, and skip logic, to enhance survey quality and completion rates. Flexible Reporting Alchemer allows users to generate filtered, segmented, and longitudinal reports. It also offers open-text analysis, conjoint analysis, and crosstab functionality. TURF reports are also available, and data can be exported to R-Script and SPSS for in-depth analysis.

Pricing Plans

Integrations

Alchemer integrates with popular tools like Salesforce, Slack, HubSpot, MailChimp, and Jira. The platform also supports custom integrations with existing business systems.

User Ratings

Alchemer has an overall rating of 4.4/5 on G2. Reviewers highlight the powerful features and effective enterprise-grade capabilities. They also praise its flexibility, ease of use, and value compared to other enterprise solutions.

Support and Scalability

Alchemer is known for its responsive customer support and quick implementation process. The platform is designed to scale as businesses grow, accommodating increasing survey needs without requiring extensive IT resources.

4. Typeform

Features

• Customized User Journeys: Craft tailored survey experiences for different customer groups, ensuring each respondent receives a relevant and engaging flow.
• Drag-and-Drop Form Builder: Build forms effortlessly with Typeform's intuitive drag-and-drop builder, simplifying survey creation and customization.
• Conditional Logic: Display questions based on previous responses, skipping irrelevant queries to improve the experience.
• Unlimited Forms: Create unlimited forms and surveys, even with a free account.

Pricing

The Essentials plan is best for small businesses, while the Professional and Premium plans offer additional features like custom domains, advanced logic, and higher response limits.

Integrations

Typeform provides over 120 integrations across categories like analytics, automation, CMS, email marketing, lead generation, and sales. It connects seamlessly with popular tools such as Salesforce, HubSpot, and Calendly.

User Feedback

Typeform has an overall rating of 4.7/5 on Capterra. Users praise its visually appealing forms, user-friendly interface, and engaging survey experience. However, some find the pricing high for infrequent usage and report occasional glitches or lags with complex forms.

Support and Scalability

Typeform offers responsive customer support and can scale from small businesses to enterprise-level operations, accommodating increasing survey needs without extensive IT resources.

5. Survicate

Features

• Customizable Surveys: Create surveys with a drag-and-drop builder. Customize colors and logos to match your company's branding.
• Multi-Channel Distribution: Send surveys via email, website, mobile app, or other channels to reach customers wherever they are.
• Survey Templates: Choose from over 400+ pre-built survey templates for various use cases, such as NPS, CSAT, and CES.
• Survey Logic: Display relevant questions based on previous responses using conditional logic and skip patterns.

Pricing

Survicate offers a free plan with limited responses and paid plans starting from $99/month.

Integrations

Survicate connects with popular tools like Hubspot, Salesforce, Mailchimp, and Zapier for seamless data transfer and automation.

User Ratings

Survicate has an overall rating of 4.6/5 on G2. Users appreciate its ease of use, customization options, and helpful customer service. Some note occasional delays in survey updates and limited reporting features.

Support and Scalability

Survicate provides responsive customer support and can scale from small businesses to enterprise-level operations, accommodating increasing survey needs.

6. Userflow

Features

• In-App Surveys: Create surveys directly within your product using Userflow's flow builder. Ask questions like NPS, CSAT, or open-ended questions.
• Conditional Logic: Show relevant questions based on previous responses using logic jumps.
• Question Types: Support various formats, including NPS, multi-line text, multiple choice, scale, single-line text, and star ratings.
• Contextual Targeting: Trigger surveys at the right time based on user behavior, attributes, and in-app events.

Pricing

Integrations Userflow integrates with popular analytics tools like Amplitude, Mixpanel, Segment, and Heap to stream survey response data. It also connects with CRMs such as Salesforce and HubSpot.

User Feedback

Userflow has a 4.8/5 rating on G2. Users appreciate its ease of use and flow builder capabilities but note its limitations in reporting and analytics compared to alternatives.

Support and Scalability

Userflow provides email support and a knowledge base. As a cloud-based solution, it can scale to accommodate growing survey needs for businesses of all sizes.

7. SurveyJS

Features

• Open-Source JavaScript Library: SurveyJS is a free, open-source JavaScript library for creating forms and surveys. It supports popular frameworks like Angular, React, and Vue3, giving you complete control over the backend and data storage.
• Customizable UI: Easily customize the user interface design with CSS classes and a no-code CSS Theme Editor. Adjust colors, fonts, and layouts to match your branding.
• Conditional Logic: The drag-and-drop form builder includes a graphical interface for setting up conditional logic, form branching, and skip patterns. Over 200 demos with code examples are available.
• PDF Surveys: Create editable PDF surveys and view results through interactive charts and tables.

Pricing

Integrations SurveyJS stores survey metadata and results in JSON format, allowing integration with any server or database. It can be fully integrated into your IT infrastructure for a self-hosted form management system.

Support and Scalability

Technical support is available through a subscription. As a self-hosted solution, SurveyJS can scale to accommodate growing survey needs for businesses of any size.

8. Mailchimp

Features

• Email Campaigns: Mailchimp allows you to create and send newsletters, automated emails, and targeted email blasts. It offers a drag-and-drop email builder, customizable templates, and personalization options.
• Contact Management: Segment your contacts into lists based on interests, behavior, and other criteria. Manage subscribers, handle unsubscribes, and clean contact lists.
• Lead Capture: Create landing pages and embedded forms to grow your email lists. Customize the design and integrate it with your website or social media.
• Automation: Set up automated email workflows triggered by user actions, such as welcome emails, abandoned cart reminders, and birthday messages.
• Analytics: Track email performance metrics like open rates, click-through rates, and conversions. Access detailed reports and insights.

Pricing

Integrations Mailchimp offers over 300 integrations with popular tools and services, including:

• CRM: Salesforce, HubSpot, Zoho CRM
• E-commerce: Shopify, WooCommerce, Magento
• Social Media: Facebook, Instagram, Twitter
• Web Analytics: Google Analytics, Mixpanel
• Survey Tools: Survicate, SurveyMonkey

User Feedback

Mailchimp generally receives positive reviews, with an average rating of 4.3/5 stars. Users appreciate its ease of use, robust features, and extensive integrations. However, some find the pricing high for larger contact lists.

Support and Scalability

Mailchimp offers email and chat support, with phone support available on the Premium plan. The platform can also scale to accommodate large contact lists and high email volumes, making it suitable for businesses of all sizes.

9. Google Forms

Features

• Free to Use: Google Forms is entirely free to use with a Google account, making it accessible for small businesses on a tight budget.
• Question Types: It offers 11 different question formats, including multiple choice, checkboxes, short answers, and linear scale questions.
• Templates: There are 17 free templates available to quickly create surveys, quizzes, and other forms.
• Customization: You can customize the look by changing colors, adding images or logos, and adjusting font styles.
• Basic Logic: Basic logic options allow you to display questions based on previous responses.
• Quiz Grading: For quizzes and assessments, you can set correct answers, assign points, and automatically grade submissions.
• Collaboration: Real-time collaboration allows teams to work together on creating and editing forms.
• Google Integration: Google Forms integrates with other Google apps, such as Sheets, Docs, and Drive, for data collection and analysis.

Pricing

Google Forms is completely free to use, with no paid plans or limitations on responses or questions.

Integrations

Google Forms offers native integration with Google Workspace Apps like Sheets, Docs, and Drive. Additionally, integrations with third-party tools are available through add-ons and extensions.

User Feedback

Google Forms receives positive reviews for its simplicity, ease of use, and accessibility as a free tool. However, some users note that features and customization are limited compared to paid survey platforms.

Support and Scalability

Online resources, forums, and community support are available, but Google Forms has no dedicated customer support channels. In addition, while it can handle large numbers of responses, it may have limitations for complex survey requirements or large-scale data analysis compared to enterprise-level tools.

10. SurveyMonkey

Features

• Survey Builder: Create surveys easily with a wide range of question types, logic rules, and customization options.
• Question Library: Access pre-made questions and templates to build surveys quickly.
• Branding: Customize surveys with your company's logos, colors, and fonts.
• Distribution: Share surveys via email, website links, social media, and more.
• Data Analysis: Analyze results with charts, filters, and data visualization tools.
• Integrations: Connect with popular tools like Salesforce, HubSpot, and Mailchimp

Pricing Plans

Integrations SurveyMonkey connects with various tools, including:

• CRM: Salesforce, HubSpot, Microsoft Dynamics
• Email Marketing: Mailchimp, Constant Contact, Marketo
• Data Visualization: Tableau, Power BI, Google Analytics
• Collaboration: Slack, Trello, Zendesk

SurveyMonkey also offers a REST API for custom integrations.

User Feedback

SurveyMonkey receives positive reviews for its user-friendly interface, advanced features, and robust reporting capabilities. 

Support and Scalability

SurveyMonkey offers online resources, tutorials, and dedicated customer support channels for paid plans. With its enterprise-level plans and robust features, the platform is great for businesses of all sizes, from small teams to large organizations.

How to Choose the Best Survey Software

Choose the survey software that best fits your business's needs, objectives, and desired customization. Survicate and SurveyMonkey excel in data analysis and ease of use—Survicate is known for its flexibility and helpful support, while SurveyMonkey boasts AI-powered creation and a wide range of questions. If you prioritize visually appealing and interactive surveys, Typeform is your best bet. Ultimately, your choice should match your requirements and goals, helping you thrive in today’s digital world.

Conclusion

Gathering customer feedback is crucial for small business growth in today's market. That's why choosing the right survey software is vital—it helps improve products, drives sales, and fosters growth. With numerous options available, consider each tool's features, usability, and fit for your needs and budget. Also, consider the effectiveness of giveaways and contests in boosting small business sales. They're more than promotions—they're opportunities to connect deeply with customers. Tools like Raffle Leader simplify crafting viral giveaways tailored to your brand. Try combining giveaways with your selected survey software to engage customers in new ways and drive your business toward sustainable growth.